Dizzee Rascal is another artist who has recently changed his style of music by collaberating with upcoming artists. He has released four successful albums but recently his music has changed from grime to pop. His first single to be relased was from the album was 'I luv you' and shows how his style can be very honest and also his 'cheeky' side as the song is about how teenage pregnancy.
Another success which came of this album was the single Fix Up Look Sharp and is a prime example of how Dizzee now has a much softer approach to his music where as his previous releases where a lot more gritty. However this change may have lost a few of his original grime and garage fans but through his change to a more mainstream style he has managed to gain a much higher fanbase by collabarating with other mainstream artists such as Calvin Harris in the single 'Dance Wiv Me' as well as Lily Allen with 'You wanna be a gangsta'. He's also been able to boost sales of his previous albums with his new more dedicated fans wanting to listen to what he has previously released and therefore buying albums and EP's.
This is one of Dizzee's mainstream/pop singles which still incorporates some of his previous works but also shows how he is with a bigger record label due to the better quality of video.
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