Evaluation of our methodology for the questionnaire.

The questionnaire was constructed to help develop an idea of the target audience for the band Smaller than You. With this information I can strengthen the promotion of the band as I will have an idea of who it is I am marketing the music video and band too.

The questionnaire did manage to do this as it showed that a majority of our audience would be male due to the way they buy and find out about their music. Therefore the question 'Where do you buy your music' and 'how do you find out about new artists and bands' was overall successful.

Most of the questions were also quantitative which is the method which seems to work better with questionnaires as the public often prefer to have a guideline or an easy option rather than having to think in too much detail about the questions. Quantitative analysis also allows clearer results which can be analysed much easier than Qualitative analysis which allows a more in detailed reading of the results chosen.The question asking 'Where do you buy your clothes' didn't appear to have any relevance to what we were trying to find out as it seemed to broad due to the answers which were to be selected. For example if our target audience selected 'high street' then there is an assumption that the person would be more into mainstream music but there are so many different ideas of what shops are counted as 'high street' and therefore only gives an idea into our target audiences social habits and appearance.

Our research could be improved if we'd slightly extended our questions such as adding 'where do you buy your clothes and why' to gain a better understanding of our target audiences social habits. Also by adding some questions which are more linked to our genre of ska such as 'Do you enjoy ska music' but also including the question on their favourite genre to see if the links between ska and other genres and see what our audience may prefer instead of ska.Another improvement would be to show footage of our video and ask their opinion as to whether our ideas are reflecting ska influence as well seeing whether or not the audience understand the idea within our video. This would allow a better knowledge of what our target audience want.