Findyourtribe.com

This is a website which aims to place people into different youth tribes. The website features different brands and media which people can decide whether they love or hate which eventually decides whether they are a townie or a chav. The website is allowed to use the information given to allow companies to gain an understanding of their audience which in turn allows them to boost ratings or sales.

These are the different tribes the site will put you into:

The site has an interesting appeal with their quiz making it seem more like a game rather than something which is going to waste time. This in turn manages to appeal to their young technological audience as teens will prefer to answer a quiz which they can enjoy and gain from. The quiz uses informal language and colour to make it seem more appealing and eye catching. It gives gives something for the youth to rebel against as no one like to be classed into a certain category.

The wording they have used for these different social groups is interesting. The term 'Tribe' suggests something that is primitive as though we all instinctively latch onto a group. This term is also offensive to the young target audience as it was probably made by someone who wasn' this target audience. It also degrades those that are by using language like 'tribe' as it makes it seem as though young people have no independence and rely on being classed into these different sub-cultures.

I asked one of my friends to take this quiz and the results came out as Indie Scenester. He did not agree to this assumption or any of the other categories which goes to show that a young audience prefer to have a degree of independence and often disagree with said 'tribes' that people put them in.